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In B2B marketing, big-budget videos don’t guarantee results. Audiences crave authenticity, not polish. Advocacy videos deliver credibility and impact by showcasing real customer stories—lower cost, higher trust, and lasting value. Scalable across campaigns, they shorten sales cycles and drive ROI, making them the smartest video format for budget-conscious teams.

Customer advocacy content uses genuine stories to connect with audiences across every channel, from social media to email and events. Case studies, testimonials and podcasts show real success, making your brand more relatable and trustworthy. By adapting content to each format while keeping the message consistent, you create long lasting impact and give customers the proof they need to choose your brand.

Compelling authentic storytelling is what sets brands apart. At digiio we transform flat case studies into narratives people genuinely want to read. By structuring stories around challenge solution and outcome using clear language and letting customers voices shine we create trust and engagement. Great stories do not just inform they inspire build credibility and drive loyalty. Ready to make yours unforgettable?

Video podcasts are booming, up 64% globally, adding emotion and connection beyond audio. At digiio, we transform conversations into professional, engaging content—from planning and filming to editing and promotion. Our team ensures your podcast stands out with high-quality visuals, sound, and storytelling that resonates with your audience. Ready to launch yours? Discover more at digiio.com/services

Ever wondered what really happens behind the scenes on a digiio shoot day? It is more than lights and cameras. It is about connection, clarity and capturing the moments that matter. From people-first planning to thoughtful wrap ups, every step is intentional. Take a look inside how we shoot content that feels as good as it looks. See how we bring stories to life: www.digiio.com/services

Customer advocacy videos are a powerful way to build trust and showcase real success stories. They work best when grounded in intent, structured storytelling, and authenticity—prioritising the customer’s voice over brand polish. From framing and tone to relaxed filming setups, these videos connect emotionally and deliver lasting impact. At digiio, we help brands bring these stories to life through engaging, professional content.

In B2B, trust drives growth. Buyers rely on peer recommendations and real outcomes to make decisions. Customer advocacy turns satisfied clients into credible storytellers, helping de-risk sales and build lasting loyalty. At digiio, we bring these stories to life through video case studies and written success stories that show your value in action and help your brand stand out.

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Why should you make video part of your customer advocacy programme? And how should you go about using video to ensure maximum return.