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A training session in a corporate setting.

Sales Enablement: The Advantage High-Performing Sales Teams Build On

Sales today is tougher, faster and more competitive than ever before. Sellers are battling in crowded markets and attention-fragmented buying journeys. They’re expected to master multi-channel outreach, adapt to shifting buyer expectations and make the right call in an uncertain economic climate, where every interaction feels high stakes. At the same time, buyers arrive better prepared. They’ve done their research, they understand their options and they expect value from th

6 hours ago3 min read

Videographer filming a training session.

How Sales Content Empowers New Hires to Perform

Onboarding is one of the most expensive and fragile moments in the sales lifecycle. Get it right, and you build confident, productive reps who stay. Get it wrong, and even strong-fit hires disengage, underperform or walk away within weeks. According to Paychex , more than half of employees feel undertrained after onboarding, and those employees are twice as likely to start looking for a new role. At the same time, companies are investing heavily upfront. A 2024 study from Lit

Jan 263 min read

What is the Most Effective Sales Collateral?

In the competitive world of sales, reps are facing increased pressure to accelerate the buyer journey. But beyond cold calls and coffee meetings, what tools can they use to close the deal?

Jan 144 min read

Top 3 Advocacy Mistakes B2B Brands Keep Making (And How to Avoid Them)

Customer advocacy is one of the most powerful tools in B2B marketing, but many programmes lose momentum by repeating the same content, relying on the same voices and failing to measure results. To succeed, brands need variety, diversity and clear data to guide strategy. By avoiding these traps, you create advocacy that feels authentic, drives trust across audiences and delivers lasting business impact.

Dec 16, 20252 min read

Why Advocacy is the Most Cost-Effective Video Format for B2B Marketing Teams

In B2B marketing, big-budget videos don’t guarantee results. Audiences crave authenticity, not polish. Advocacy videos deliver credibility and impact by showcasing real customer stories—lower cost, higher trust, and lasting value. Scalable across campaigns, they shorten sales cycles and drive ROI, making them the smartest video format for budget-conscious teams.

Nov 25, 20252 min read

Content That Works Across Every Channel

Customer advocacy content uses genuine stories to connect with audiences across every channel, from social media to email and events. Case studies, testimonials and podcasts show real success, making your brand more relatable and trustworthy. By adapting content to each format while keeping the message consistent, you create long lasting impact and give customers the proof they need to choose your brand.

Sep 24, 20254 min read

Close-up of someone typing, writing a case study on their laptop.

The Art of Customer Stories: How to Make People Actually Read Them

Compelling authentic storytelling is what sets brands apart. At digiio we transform flat case studies into narratives people genuinely want to read. By structuring stories around challenge solution and outcome using clear language and letting customers voices shine we create trust and engagement. Great stories do not just inform they inspire build credibility and drive loyalty. Ready to make yours unforgettable?

Sep 11, 20253 min read

Turning Conversations into Content

Video podcasts are booming, up 64% globally, adding emotion and connection beyond audio. At digiio, we transform conversations into professional, engaging content—from planning and filming to editing and promotion. Our team ensures your podcast stands out with high-quality visuals, sound, and storytelling that resonates with your audience. Ready to launch yours? Discover more at digiio.com/services

Aug 27, 20254 min read

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What a digiio Shoot Day Actually Looks Like

Ever wondered what really happens behind the scenes on a digiio shoot day? It is more than lights and cameras. It is about connection, clarity and capturing the moments that matter. From people-first planning to thoughtful wrap ups, every step is intentional. Take a look inside how we shoot content that feels as good as it looks. See how we bring stories to life: www.digiio.com/services

Aug 8, 20252 min read

Bringing Advocacy to Life on Camera

Customer advocacy videos are a powerful way to build trust and showcase real success stories. They work best when grounded in intent, structured storytelling, and authenticity—prioritising the customer’s voice over brand polish. From framing and tone to relaxed filming setups, these videos connect emotionally and deliver lasting impact. At digiio, we help brands bring these stories to life through engaging, professional content.

Jul 8, 20254 min read

A black and white image of a businessman using a laptop at a desk.

Why B2B Advocacy is the Smartest Growth Strategy

In B2B, trust drives growth. Buyers rely on peer recommendations and real outcomes to make decisions. Customer advocacy turns satisfied clients into credible storytellers, helping de-risk sales and build lasting loyalty. At digiio, we bring these stories to life through video case studies and written success stories that show your value in action and help your brand stand out.

Jun 18, 20252 min read