Many technology organisations still manage customer evidence, case studies and advocacy in an ad hoc, disjointed way. The solution is to shift to an industrialised model – otherwise known as a customer evidence programme. This provides the structure and alignment needed for evidence to become a growth enabler. What does this look like in practice? Aligning and Communicating Value At its core, a customer evidence programme aims to transform delivery success into buyer‑ready pr

Why should you make video part of your customer advocacy programme? And how should you go about using video to ensure maximum return.