Car Mechanics

Rolls Royce

Approach

We wanted to showcase the scale of the operation at manufacturing behemoth Rolls Royce and juxtapose that with footage of their “intelligent engine” – a digital twin which is used to predict the environmental impact thousands of flights could have. We were also keen to give this film a very personal and soft touch and mention of senior stakeholder’s kids combined with thoughtful contemplative music gives us a video which demands attention and has been used everywhere, including at Microsoft’s events with the highest profile like Envision 2022.

Brief

To bring to life the story of Rolls Royce’s drive to sustainability and digital transformation by leveraging the power of Microsoft Azure.

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