Recycleye
Approach
Recycleye are a small company with a big idea. Set up by a group of environmentally aware professionals we wanted to marry the scale of their challenge with the personal touch of the key people in the company. With this we chose a combination of stock footage which dramatically expressed the global issue of waste, whilst also shooting with the stakeholders with long lenses, in their homes, so we could get “up close with them”. The result is a nice mix where we can see the passion of the company combined with fascinating footage of the technology, all within the context of the greater global climate change story.
Brief
To showcase the amazing work of this young sustainably focussed company using recognition and robotic AI, built on Microsoft Azure, to identify different types of recyclable waste for sorting.
