This was the largest deployment of the Microsoft CRM system in financial services to date. It was a global story and required a global treatment. Not only did we film stakeholders in the UK, we also filmed stakeholders in Singapore and Houston. Combining this with high-end footage we shot of the bank, with these interviews.
HSBC is one of the largest banking and financial services institutions in the world, serving millions of customers on a daily basis. It is a highly complex organisation with more than 200,000 employees over 64 countries. Driving digitalisation in such a complex environment is not an easy task, but it’s essential if HSBC is to remain the preferred international financial partner for its clients. One of the ways it does that is with an effective CRM system which they deployed globally using Microsoft. We got the chance to tell this amazing story.